That should be a good sign for news organizations that want to invest in their reporting resources because it will distinguish them from the sea of opinion today. How often do you do each of the following? The results are also interesting because they reveal that Americans describe their news consumption habits quite differently from the ways journalists perceive or expect the public to interact with news.
For instance, 6 in 10 Americans 63 percent describe themselves as active seekers of news. Journalists predict the number is less than half that 27 percent. Inversely, just 37 percent of Americans say they mostly bump into news, but journalists predict that the number of bumpers is almost double that 72 percent.
The same disconnect or skepticism about consumers exists among journalists when it comes to how deeply they imagine their audiences read. While Americans report actively scanning headlines and reading deeply into stories, journalists do not think this is the case.
Just 1 in 10 say they read deeply into the details of stories a lot. Similarly, Americans report less focus on commentary than journalists perceive. And what does this mean for our society? Another famous example of this disturbing phenomenon is when Science Post published a deceiving article that made a great point.
The content was essentially gibberish it was Latin, which is pretty much the same thing but the headline was popular. Except this article… this one you can share without reading. Get newsletters and updates Close.
Also, send me the Nonreligious Newsletter and special offers. Also, send me the Nonreligious Newsletter. Toggle navigation. Home About Publications Archives. Patheos has the views of the prevalent religions and spiritualities of the world. Tagged with: Analysis News Personal article fake news headline intelligence misinformation most news people read skeptic story study.
Previous Post. Use strong verbs. Whenever possible, skip to be verbs in favor of something more compelling and specific. For example, consider these two variations: 6 ways to be a better content marketer versus 6 ways to write better content. Obvious which one wins the day. Include the reader. Example: Discover 6 ways you can inspire your team. Ask a question. Generate curiosity. Example: Can better headlines improve your blog conversions? Other tips to consider: -Understand the target.
Tailor your headlines so that you target the emotions of your readers. See what your competition is doing. Spend time researching the blogs of your competitors or industry peers, and note how they phrase their headlines. Are there lessons you can learn? Also, use tools and analyze research to craft winning headlines. Draft a bunch of headlines. Open a Word document, and jot down all the headlines and variations that come to mind.
Give yourself a bunch of options to choose from. Make sure your headline is accurate. Avoid the bait-and-switch routine. Write a headline that reflects the content within. I explore to learn new stuff every day and here I will share all my experiences and thoughts with you.
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