Why is making first impressions important




















Go back to the colour base to clearly shout that you mean business. For both men and women, check the fit of the jacket, especially the shoulders. The length of the body of the jacket and the sleeves have come up slightly in recent years, so check the fit of that as well.

These are simple alterations to stay updated. For women, add a swipe of red lipstick, a piece of statement jewelry and a small handbag or clutch. For men, the addition of a colourful pocket square is an asset. The most overused and misunderstood term is business casual. Simply, business casual is a step down from everyday professional. Trousers still need to be tailored, or denim in darker shades can be worn with a third piece such as a jacket to dress the look if needed.

Have a little fun here but remember that you may have that chance encounter with a client, colleague or community member. Ditch the yoga pants and gym shorts for a pair of leggings, jeans or shorts. Pair this with sneakers, sandals or boots; no flip flops. A winning look paired with a brand that reflects your company image and goals are the key to success. Butler outlines a culture of inclusion where staff are much more willing to celebrate difference, challenge historical ways of working — and there are no macho attitudes to be seen.

What do you value in your current role? What is your typical style of interaction? What characteristics do you display and how are you perceived in the workplace? About Us. Work For Us. Our People. Independent Advisors. Annual Report. Partners and suppliers.

History and Heritage. Business Schools. Sign Up. Log in to your account. Show the customer that they have your willing, undivided attention. Personal presentation Your appearance shows your customer that you respect them, your business and your products and services. Here are some useful personal presentation tips: Be sure your posture is straight, confident and relaxed.

Don't distract your customer with personal fidgeting and adjustments or by handling stock while you're talking to them. Dress to impress — take care over your choice of dress, and tailor your wardrobe, and make-up, to appeal to your customer base. Make sure your hair and nails are well-groomed. Positive attitude There are many things affecting your business that you can't control.

Also consider Learn how to find new customers. Learn how creating effective retail displays can give a positive first impression of your business. Previous Sales skills Next Verbal communication skills for selling.

Last reviewed: 17 Jul Last updated: 9 Jun Print Page Print Topic. You can create a professional impression by not using slang or foul language, by warmly greeting your new business contacts and by maintaining a professional look with proper grooming and hygiene.

Undoing a bad first impression can be difficult or impossible. You can establish your expertise and competency in your industry with the first question you answer for a new business associate. Spend time each day updating yourself on changes to your company's products and industry developments so that you can give accurate answers to questions from new business contacts.

It also helps to listen intently to questions. Take time to process the information and then give a competent reply as opposed to giving a spontaneous, but incorrect answer. The advantages of first impressions are seen in building rapport with new people. A new business contact should feel that you welcome fresh ideas. When you first meet a prospective client, you want to avoid giving the impression that all you care about are those things that benefit you or your company.



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