Creating a redirect requires special commands in your. With Windows servers, creating takes even more time and trouble. Google recognizes that many people use when they really mean Whether Google actually handles s properly is an open question. If a is used instead of a , search engines might continue to index the old URL, and disregard the new one as a duplicate.
Link popularity might be divided between the two urls, hurting search rankings. Search engines might figure out how to handle the , or they might not. The purpose of the redirect certainly impacts which one you should choose.
A redirect sends the message to search engines that a website or page has been moved permanently. Permanent means around a year or longer. After a year, check to see if people are still being redirected to your site. A redirect is used to make sure that search engines and users are sent to the correct page. A status code is used when any page has been permanently moved to another location.
Users will now see the new URL as it has replaced the old page. This will change the URL of the page when it shows in search engine results. For websites hosted on servers that run Apache, website developers or owners need to access the. If your site is hosted on a server running other software, check with your host company for more details.
A redirect is a permanent redirect. The s should be used when:. Your previous page will be replaced and the new page will be shown in your search engine results with a redirect. This is appropriate when you know the URL will be at the new page for a year or longer. A great example of a redirect is the simplest redirect of your URL like site.
Always use s when the page content is in a new location and will not return to the original URL. A redirect is a temporary redirect and directs users and search engines to the desired page for a limited amount of time until it is removed.
It may be shown as a found HTTP 1. A redirect can be done using a meta tag or JavaScript, rather than accessing server files and expending additional time and effort needed for a redirect. There are webmasters that use redirects rather than redirects. Some may hope to avoid the Google aging delay associated with a redirect. This becomes an issue for Google that has to consider whether or not a or redirect was actually intended as they want to improve search engine experience and webmasters have regularly used a redirect when a redirect was appropriate simply because they didn't know the difference.
As the functionality of and redirects are identical to the end-user, choosing which one to use comes mostly down to how Google treats them. And there are two things we need to talk about here:.
For example, if you create a redirect from old-page. People sometimes get confused about this because after creating a redirect, the old URL can still show up for a while in Google when using site: searches. For example, Moz changed and redirected their domain from seomoz. However, because Google knows people often mistakenly use s for permanent redirects, they actually assess each redirect individually to try to determine what you really meant.
Nobody knows precisely how long a redirect needs to be in place before Google begins treating it as a permanent redirect.
For example, Patrick recently ran a small experiment where he implemented a redirect from one established site to another. Just make sure to check the last crawl date when doing this. If this date comes after you implemented the redirect, request re-indexing and come back later. However, the way this works is commonly misunderstood, as the type of redirect can impact where the signals consolidate. For example, if old-page.
In other words, Google should rank new-page. So the golden rule is to keep your redirects as relevant as possible. For example, we recently redirected an old blog post ahrefs.
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