She identified seven steps small businesses should take to ensure a successful digital marketing campaign.
This is one of the most critical parts of the process. Look at competitors. Where your customers make their buying decisions and how they think of your brand. This is a picture of your entire footprint on the Internet comprising your social media, your partners, your website, etc. This process includes looking at your website, are your links working, is your content current? This process also covers social media.
Is your messaging consistent with your brand? Are you getting interaction? Make sure your customers can browse and interact with your site regardless of the type of screen they are using. It has to be responsive to smartphones as well as desktop machines. This will help build credibility with your audience and build conversion rates. Search engines such as Google, which want to provide the most relevant content to searchers, also give preference to responsive sites.
This might be the most difficult step. Start with the end in mind as it relates to content. Have a strategy, process and schedule. Circle back to your business objectives. As for search engine optimization, ensure the design of each page of content is accessible to search engines, including internal text links, metadata, etc. Make sure your business is playing on the right social networks. How do you do that? Take a step back and understand your business does not have to be on every single network.
Where are your customers? Does this social network make sense for my product or business? What am I trying to share? Backlinks are incoming links to a Web page. You want to make sure the sites linking to you are credible and there are a few free tools that can help you do that. Now that you are putting your digital marketing framework into action, you need to ensure a system is in place to measure and act on results.
Here are a few key performance indicators to watch:. View COSE webinars on other topics such as legal, sales and more. Seasoned marketer Nicole Burke gives the inside scoop on the tools, tips and tactics you need to add to your marketing mix.
Privacy Policy Terms of Use. Operations Technology Published March 20, Guard against brute force attacks Remember that adage about an infinite number of monkeys at an infinite number of typewriters? Next up: 5 ways to drive energy efficiency at your business in Back to top More in Operations. Smart energy is getting smarter: More small businesses are integrating smarter solutions to both control energy costs as well as better understand and manage their overall energy use.
The combination of cloud-based information systems plus storage can enable smart, connected buildings that use and manage energy more efficiently than ever before. Better information means greater visibility over your energy use—and more control over your bottom-line energy costs. The market has been innovating relentlessly and truly revolutionary approaches are making their debut.
LEDs are now affordable and provide reduced maintenance and significant energy savings. However, just because you install new energy efficient lighting, you still need to remember to turn it off when not in use! Today, advanced controls for lighting, HVAC, refrigeration, occupancy, etc. Having a third party carry out a risk evaluation allows an objective and outside view of the current breach risks.
A Data Security expert can advise on the best solutions specific to each company to reduce the risk of breach. This also demonstrates a serious intention to ensure data protection. Every single one of the British NHS trusts so far assessed for cyber security resilience has failed an onsite assessment, MPs on the Public Accounts Committee were told on.
The COVID pandemic has changed work for so many of us around the world; forcing innovation and new ways of working. This includes organisations where the core.
Facebook has been ordered to stop tracking people without consent, by a court in Belgium. The company has been told. But, you must remember. Hackers were able to access the personal data. Google is being taken to court, accused of collecting the personal data of millions of users, in the first mass. Millions of names, email addresses and mobile phone numbers were accessed Uber concealed a hack that affected 57 million customers.
Hackers stole names, email addresses, and phone numbers in October The personal data was stolen from 50 million Uber. One of the biggest points to note about the General Data Protection Regulation is the potential of massive fines. GDPR Helpline. GDPR Questions? Data Breach Prevention Companies must ensure that data is adequately protected to prevent loss or theft. It is possible to minimise the risk of data breaches by following a number of best practices: Up-to-date Security Software Ensure software is updated and patched regularly to avoid weak spots for hackers to exploit.
Regular Risk Assessments Carry out vulnerability assessments to review and address any changes or new risks in data protection. Encryption and data backup Personal data should at least be encrypted, including on work laptops issued to staff. Staff training and awareness Train staff to follow best practices, be aware of the importance of data security and how to avoid mistakes that could lead to breaches.
Third party Data Security Evaluations Having a third party carry out a risk evaluation allows an objective and outside view of the current breach risks. Data Protection 1. Business Cybersecurity Strategy 1.
GDPR — lawyer reveals latest changes that will affect property industry 0. GDPR and cyber-security: An opportunity that cannot be ignored 0. GDPR awareness warning triggers Government action 0. How the ICO Innovation Hub is enabling innovation and economic growth through cross-regulatory collaboration 0 The COVID pandemic has changed work for so many of us around the world; forcing innovation and new ways of working. GDPR and implications for Research 0.
Data protection by design in the context of the GDPR 0. GDPR Compliance 0. This includes organisations where the core Read More. Thought of the Day: How much could Facebook be fined? Facebook told to stop tracking in Belgium 0 Facebook has been ordered to stop tracking people without consent, by a court in Belgium.
Google faces mass legal action in UK over data snooping 0 Google is being taken to court, accused of collecting the personal data of millions of users, in the first mass. Uber concealed huge data breach 0 Millions of names, email addresses and mobile phone numbers were accessed Uber concealed a hack that affected 57 million customers. How big or small will the first GDPR fine be? Though PayPal users' credit card information was not at risk, many customers' passwords were compromised.
The company acted quickly to email its users and ask them to change their passwords in order to remain secure. Dating site Ashley Madison , which marketed itself to married people wishing to have affairs, was hacked in The hackers went on to leak a huge number of customer details via the internet. Extortionists began to target customers whose names were leaked; unconfirmed reports have linked a number of suicides to exposure by the data breach.
Facebook saw internal software flaws lead to the loss of 29 million users' personal data in This was a particularly embarrassing security breach since the compromised accounts included that of company CEO Mark Zuckerberg. Marriott Hotels announced a security and data breach affecting up to million customers' records in However, its guest reservations system had been hacked in - the breach wasn't discovered until two years later. Perhaps most embarrassing of all, being a cybersecurity firm doesn't make you immune - Czech company Avast disclosed a security breach in when a hacker managed to compromise an employee's VPN credentials.
This breach didn't threaten customer details but was instead aimed at inserting malware into Avast's products. Types of security breaches There are a number of types of security breaches depending on how access has been gained to the system: An exploit attacks a system vulnerability, such as an out of date operating system. Legacy systems which haven't been updated, for instance, in businesses where outdated and versions of Microsoft Windows that are no longer supported are being used, are particularly vulnerable to exploits.
Weak passwords can be cracked or guessed. Malware attacks, such as phishing emails can be used to gain entry. It only takes one employee to click on a link in a phishing email to allow malicious software to start spreading throughout the network. Drive-by downloads use viruses or malware delivered through a compromised or spoofed website. Social engineering can also be used to gain access.
For instance, an intruder phones an employee claiming to be from the company's IT helpdesk and asks for the password in order to 'fix' the computer. What to do if you experience a security breach As a customer of a major company, if you learn that it has had a security breach, or if you find out that your own computer has been compromised, then you need to act quickly to ensure your safety.
If a breach could involve your financial information, notify any banks and financial institutions with which you have accounts. Change the passwords on all your accounts. If there are security questions and answers or PIN codes attached to the account, you should change these too. You might consider a credit freeze. This stops anyone using your data for identity theft and borrowing in your name. Check your credit report to ensure you know if anyone is applying for debt using your details.
Try to find out exactly what data might have been stolen. That will give you an idea of the severity of the situation. For instance, if tax details and SSNs have been stolen, you'll need to act fast to ensure your identity isn't stolen. This is more serious than simply losing your credit card details. Don't respond directly to requests from a company to give them personal data after a data breach; it could be a social engineering attack. Take the time to read the news, check the company's website, or even phone their customer service line to check if the requests are legitimate.
Be on your guard for other types of social engineering attacks. For instance, a criminal who has accessed a hotel's accounts, even without financial data, could ring customers asking for feedback on their recent stay. At the end of the call, having established a relationship of trust, the criminal could offer a refund of parking charges and ask for the customer's card number in order to make the payment. Most customers probably wouldn't think twice about providing those details if the call is convincing.
Monitor your accounts for signs of any new activity. If you see transactions that you don't recognize, address them immediately.
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