Furthermore, the scope of labeling standards extends beyond the traditional packaging and include containers and cartons, in which the individual product packages are placed. These factors, along with others, makes the creation and maintenance of global labels a highly complex process as can be seen in the figure below.
Making a label is also a highly collaborative process that requires source data and expertise from multiple stakeholders. The journey of the label, normally, starts as a Company Core Data Sheet CCDS that is created with inputs from various departments and acts as the internal reference document for the label. Deriving a global label and its associated regional labels is further complicated by frequent changes in regulations and the need to comply with the regular updates.
The number of stakeholders and the associated hand-offs in the highly labor-intensive and time-consuming process necessitates a more thoughtful approach. More than merely avoiding costly mistakes that creeps in during preparing plethora of documents, it is essential to proactively produce high quality global labels and adapt them quickly to various regions.
Organizations must ensure that end-users obtain information of utmost integrity, both in content and form and product. Decentralization can slow down processes, reduce operational efficiency and profitability, and delay time-to-market. Publish Your Article. Importance of labelling in marketing. Importance of labeling in marketing Marketers use labeling to their products to bring identification. Types of labeling in marketing There are various types of labeling in marketing.
Let us check out: Branded Product Labels Products need to be branded to help with identification and play a key role in company brand building programs. Eco or Information Labels Information Labels or Eco-Labels are used on consumer products such as foodstuff and fast moving consumer goods. Other Product Label Types There are a number of different label types that are in common usage around the world that are regular mass produced by specialist printing services.
What is product labeling? What must you include in your label? Importance of labeling and packaging Another main purpose of the use of labeling and packaging is to exaggerate the product. Related Articles. The Gamut of Packaging and Labeling. Articles Enticing growth of Packaging and Labeling Industry.
In the EU, approximately 10 percent of food that is wasted is linked to date marking. Educating consumers and supply chain stakeholders can help to prevent this food waste and to keep date marking true to its purpose of keeping food safe to eat. Consumers tend to identity local and typical food products to a specific place and attribute characteristics — such as taste and quality — to geographic locations.
In a study conducted by EBRD and FAO, nine products with geographic indication labels increased the price of the final product by 20 to 50 percent. Today, consumers are increasingly linking quality to geographical origins and traditions.
Food labels are easy to ignore as you reach out for your favorite product or snack. They are just one of the many seemingly boring pieces of writing vying for your attention. Yet, information is power and this power can help you take control of your own health. We strive for a world where there is food for all, taking for granted that it is safe food. Yet, without this essential foundation, we cannot build a ZeroHunger world.
This helps eliminate confusion that can lead to potentially harmful mishaps. Custom labels also provide an effective way to protect your brand by combating counterfeit products. A label can help identify genuine goods through the use of serial numbers, random lot numbers, destructible labels, and hard-to-replicate label details. Branding products with registered logos and trademarks also gives you legal leverage to take counterfeits off of the market.
Taking these steps helps resellers and buyers identify counterfeit goods, and it also helps protect your company from liability and public relations issues when counterfeit goods cause harm to consumers. Designing your packaging and labels is half the battle. You also need an efficient way to incorporate them into your operations.
Pressure sensitive labeling systems offer the ability to modify the label to fit evolving needs without changing your labeling equipment. A print and apply labeling machine like the PA Series lets you add information to each label just before applying it to the packaging, and this labeler can communicate directly with your operations system getting information including dates, serial numbers and addresses, which are added to the custom label. Our print and apply labeling machines also natively support over 10 bar code formats, turning identifiers into machine-readable prints.
Our local distributors will work with you to set up a labeling system that works with your labels and containers in a way that fits your production system. Setting Global Standards One customer at a time. Distributor Access.
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